Nollywood has long been celebrated for its role in showcasing African culture and shaping public discourse across Nigeria and beyond. However, as a youth ambassador, anti-drug advocate, and educator deeply engaged in both urban and rural communities, I am increasingly concerned by the growing trend of drug and substance abuse being glamorized in Nigerian films—a trend that is quietly but profoundly affecting youth behaviour.
In many Nollywood productions today, viewers are exposed to scenes of characters smoking, drinking excessively, or misusing prescription drugs—often without consequence. These portrayals are frequently associated with wealth, influence, or boldness, sending a dangerous message: that substance abuse is not only acceptable but aspirational.
This pattern of storytelling, which often lacks any cautionary context, is gradually normalizing drug use in the minds of impressionable viewers, particularly among teenagers and young adults. In both bustling urban centers like Lekki and Ikeja, and rural towns such as Badagry and Epe, I have encountered young people who now view drug use as a lifestyle choice—glamorized and validated by what they see on screen.
The consequences of this shift in perception are deeply troubling. We are witnessing an alarming rise in youth-related drug addiction, mental health crises, school dropouts, cult-related violence, and criminal activity—many of which are traceable to first-time drug use influenced by media exposure. Often, it starts with what appears to be an innocent moment: “just a puff,” “just a sip,” or “just a scene in a movie.”
This is a call to action. Nollywood must take responsibility for the messages it sends to millions of viewers, especially young ones. The industry wields immense influence and must use it to educate, not endanger. Filmmakers must pivot toward responsible storytelling—one that reflects the harsh realities of substance abuse, its destructive consequences, and stories of recovery and resilience.
Regulatory agencies need to enforce stricter oversight on film content, ensuring that portrayals of drug use are not romanticized but are contextualized within accurate social consequences. Actors, producers, and content creators must be conscious of the power of their platforms and commit to promoting healthier values.
Equally, parents, educators, and community leaders have a role to play. They must guide young people in understanding the difference between fiction and reality, encouraging critical thinking about media consumption and reinforcing that true success stems from discipline, character, and hard work—not intoxication.
Our future depends on the mindset of our youth. If we fail to act now, we risk raising a generation more influenced by the screen than by sound values.
Let’s ensure our screens build, not break.
Build the Youth, Build the Nation.
Impact the Youth, Impact the Nation Positively.
By Amb. SMASE Provost Ibraheem Ogunbanwo
Youth Ambassador, NYCN Treasurer – Lagos State | Anti-Drug Advocate | Educator